Sales enablement is a strategic, cross-functional approach that aims to provide sales teams with the necessary resources, tools, and training to optimize their performance and close more deals. It involves aligning various departments within an organization, such as marketing, product Read More
Sales enablement is the key to empowering sales teams with the resources they need to succeed. One of the most critical components of sales enablement is content creation and management. Crafting compelling sales collateral that resonates with prospects and customers Read More
As I jump into working with the talented team at Synthesis Intelligent Data, I have been excited to spend some time understanding the NLP or Natural Language Processing space that forms a key part of their offering. So one of Read More
As per the fresh article below from Inc42.com, the 4P’s of any good business are sometimes skewed toward’s the Profit and Product side… As per the extract on Purpose, this one is often surprising hard even for established businesses to Read More
The CEO is often compared to a Sports Team Manager… they have to provide strategy for the season ahead, bring out the best in group of people, and of course take ultimately accountability for shareholders or sometimes a nation of Read More
At the core of every great company is a motivated and engaged sales force. Best in-class-companies direct significant resources toward selecting and upskilling these teams to effectively connect with potential customers, understand problems, and articulate and discover value every day. Read More
Some key extracts from this interview on LinkedIn with Frank Cespedes from Harvard Business School. see below for the full LinkedIn interview and also the HBR site for the book from which the full insights and details come. Because selling Read More
What is the first rule of Sales? (I’ll leave you with 3 thoughts for Friday) The first rule of selling is always be crystal clear on the value you’re adding. Jill Konrath, (International Speaker, Sales Strategist and Bestselling Author of Read More
Some extracts below from a really great article on Sales Transformation… For me this is key now in 2021. Don’t think a new CRM or new Sales Hire is going to change or transform your business. You have to do Read More
What is a consultant anyway? is it someone who comes to study a problem and remains to become a part of it? This is the opening line of the book Million Dollar Consulting, by Allan Weiss which I reviewed here. Read More
