Introduction In today’s rapidly evolving digital landscape, artificial intelligence (AI) and generative models like GPT have become essential tools in the communication and content creation sectors. While the hype around these technologies might seem overwhelming, it is crucial for corporate Read More
A Customer Relationship Management (CRM) system is essential for sales enablement, but its true potential remains untapped if your organization’s pipeline management is not well-executed. Pipeline management is crucial for tracking opportunities, forecasting revenue, and driving sales performance. In this Read More
Customer Relationship Management (CRM) systems have become an essential tool for sales enablement, providing sales teams with the necessary data and insights to manage opportunities and engage with prospects more effectively. However, poor CRM implementation and usage can hinder sales Read More
Sales enablement is a strategic, cross-functional approach that aims to provide sales teams with the necessary resources, tools, and training to optimize their performance and close more deals. It involves aligning various departments within an organization, such as marketing, product Read More
Sales enablement is the key to empowering sales teams with the resources they need to succeed. One of the most critical components of sales enablement is content creation and management. Crafting compelling sales collateral that resonates with prospects and customers Read More
As I jump into working with the talented team at Synthesis Intelligent Data, I have been excited to spend some time understanding the NLP or Natural Language Processing space that forms a key part of their offering. So one of Read More
As per the fresh article below from Inc42.com, the 4P’s of any good business are sometimes skewed toward’s the Profit and Product side… As per the extract on Purpose, this one is often surprising hard even for established businesses to Read More
The CEO is often compared to a Sports Team Manager… they have to provide strategy for the season ahead, bring out the best in group of people, and of course take ultimately accountability for shareholders or sometimes a nation of Read More
At the core of every great company is a motivated and engaged sales force. Best in-class-companies direct significant resources toward selecting and upskilling these teams to effectively connect with potential customers, understand problems, and articulate and discover value every day. Read More
Some key extracts from this interview on LinkedIn with Frank Cespedes from Harvard Business School. see below for the full LinkedIn interview and also the HBR site for the book from which the full insights and details come. Because selling Read More
