Traditionally, loyalty programs in B2B have been seen as a necessary cost—a means to retain customers, foster trust, and keep competitors at bay. But what if your loyalty programs could do more than retain customers? What if they could generate Read More
With the rapid advancement in technology, businesses today have to keep up or risk being left behind. The advent of artificial intelligence (AI) has already revolutionized several aspects of the modern business world, and now, a more specific kind of Read More
The world of sales is evolving at an unprecedented pace, with generative AI technologies promising to revolutionize the industry. As outlined in a recent Harvard Business Review article by Prabhakant Sinha, Arun Shastri, and Sally E. Lorimer, generative AI has Read More
In an organization aiming to develop a superpower in sales enablement, multiple roles are required to create an institutional capability that drives success. The McKinsey Article linked below emphasizes the importance of building organizational capabilities through a combination of people, Read More
Introduction In today’s rapidly evolving digital landscape, artificial intelligence (AI) and generative models like GPT have become essential tools in the communication and content creation sectors. While the hype around these technologies might seem overwhelming, it is crucial for corporate Read More
Sales enablement is a strategic, cross-functional approach that aims to provide sales teams with the necessary resources, tools, and training to optimize their performance and close more deals. It involves aligning various departments within an organization, such as marketing, product Read More
Sales enablement is the key to empowering sales teams with the resources they need to succeed. One of the most critical components of sales enablement is content creation and management. Crafting compelling sales collateral that resonates with prospects and customers Read More
