In today’s B2B landscape, the pressure to deliver immediate results often leads organizations to overemphasize bottom-of-funnel (BOFU) metrics at the expense of broader strategic initiatives. While this focus on quick wins is understandable, it reveals an opportunity for leaders to Read More
At its core, a Customer Relationship Management (CRM) system is simply a unified database of people and companies (contacts, leads, opportunities) coupled with a set of tools for tracking interactions and progress. Think of it as a central hub for Read More
Traditionally, loyalty programs in B2B have been seen as a necessary cost—a means to retain customers, foster trust, and keep competitors at bay. But what if your loyalty programs could do more than retain customers? What if they could generate Read More
In a recent LinkedIn Sales Connect event in London, a compelling message emerged that’s already reshaping how we think about B2B sales: Perhaps it’s time to pivot from broad strategic planning to focusing on tangible AI wins. As someone deeply Read More
In the fast-paced world of artificial intelligence, the spotlight often shines brightest on OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot. These household names dominate headlines and shape public perception of the AI revolution. But away from this technological fanfare, a Read More
Rory Sutherland has a knack for turning the seemingly irrational into compelling insights that make you laugh, think, and wonder if you’ve been looking at the world all wrong. In one of his unforgettable TED Talks, Sutherland dives into the Read More
Salesforce’s recent introduction of Salesforce Foundations marks a significant advancement in customer relationship management (CRM) solutions, particularly for the South African market. This complimentary upgrade integrates essential features from Sales, Service, Marketing, Commerce, and Data Cloud into a unified platform, Read More
In today’s fast-paced, results-driven world, marketing can often feel like a pressure cooker, where the demand for immediate ROI overshadows the broader strategic vision. Yet, when we step back and look at the most iconic brands and campaigns in history, Read More
In today’s competitive business landscape, the focus on numbers and financial metrics is critical. However, leading companies increasingly recognize the profound impact of prioritizing customers and employees on their financial performance. This subtle shift towards a more holistic approach is Read More
In the dynamic world of B2B sales, maintaining accountability within your team is crucial for success. Accountability ensures that every member understands their responsibilities, stays on track, and works towards common goals. A structured approach to streamline this process is Read More
