As per the fresh article below from Inc42.com, the 4P’s of any good business are sometimes skewed toward’s the Profit and Product side…
As per the extract on Purpose, this one is often surprising hard even for established businesses to put into words and agree on. Too often what is driving the Agenda, certainly at a Sales and Marketing level is all about Product and Profit.
Let’s agree People are critical to any business and that includes the sales side but finding your North Star and Purpose is really what is interesting to build a marketing message around and in that, a message to customers about your “why”
Purpose is the north star for any business. For every startup, the purpose is the driving force. When the purpose of a business is defined, a leader can always find solutions to the problems that it is seeking to resolve through its startup.
https://inc42.com/author/ravi-ravi-kumar/
Every startup faces dark days, where the founder wakes up and finds it difficult to continue. A brand with a purpose has the tenacity and strength to face the dark days. The passion for the purpose is what keeps any entrepreneur motivated to pull together on difficult days. The purpose is a superpower strength that gives any organisation tenacity.
Purpose not only helps a brand make good business decisions, but it also helps a brand find allies. Business and profits are no longer the only things that matter to any stakeholders. Investors, customers and talented employees are all looking for a business they can buy into. A business that understands what it is doing, why it is doing it, and how it is doing it has a better chance of understanding what the business requires.