A seasoned technology and commercial leader embedded in your business on a fractional basis. Senior muscle, strategic clarity, and hands-on execution — without the full-time overhead.
Most fractional leaders are one or the other. With 30+ years in engineering and 20+ years in sales and marketing, I bridge both worlds — so you get one hire that covers two seats.
For companies that need senior technical direction without the cost of a full-time CTO. I guide product strategy, technology decisions, and delivery quality.
For companies that need a senior commercial leader to drive revenue strategy, build the sales engine, and align the go-to-market motion.
This isn't advisory from the sidelines. It's embedded leadership that accelerates decisions and unblocks teams.
Not theoretical tech advice. Real experience building products, leading teams, and making architecture decisions that scale.
Sales strategy, pipeline discipline, CRM design, and GTM execution across dozens of B2B organisations.
Most companies need both a CTO and a commercial leader. With a hybrid fractional, you get aligned decision-making from one person.
No 90-day ramp. I come in with frameworks, pattern recognition, and the ability to make decisions from day one.
Start at 1–2 days per week. Increase during critical periods. Reduce when the team is self-sufficient. No rigid contracts.
Not just aware of AI — actively deploying it across sales, marketing, product, and operations for real efficiency gains.
Every fractional engagement is scoped to your specific needs. Here are the most common models.
Regular embedded presence with weekly sessions, async availability, and enough depth to drive real strategic and operational change.
For critical periods — fundraising, product launches, team restructures, or market pivots — when you need near full-time senior leadership.
Strategic check-ins, board preparation, and on-call availability for companies that have an operational team but need senior oversight and direction.
Your dev team is growing but nobody owns the technical roadmap. Architecture decisions are being made ad-hoc and tech debt is mounting.
Your pipeline is full but close rates are poor. The team is busy but not disciplined. CRM data is unreliable and forecasting is guesswork.
You need to tell a compelling tech and commercial story to investors but lack the senior voice to articulate the roadmap and unit economics.
Engineering builds features nobody asked for. Sales promises things the product can't deliver. Nobody owns the gap in between.
If you need the strategic weight of a CTO or CSO but can't justify — or don't yet need — a full-time hire.
Explore a Fractional FitOngoing strategic support embedded in your business with weekly sessions and hands-on implementation.
Intensive 90-day programme to diagnose, design, and deploy a modernised go-to-market and sales engine.
Focused engagement to implement high-impact AI tools across your sales and marketing stack.