An engineer who learned to sell
My career started in engineering — mechanical and electrical, building things that had to work in the real world. That foundation shaped everything that came after: a bias for systems thinking, an obsession with process, and zero tolerance for theory that doesn't translate into action.
Over two decades ago, I crossed into the commercial side — sales, business development, and go-to-market strategy for B2B technology companies. What I found was a world full of talented people held back by broken processes, underutilised CRM systems, and strategies built on assumptions instead of evidence.
So I started fixing it.
Today, through B2B Success and Imbila.ai, I work with mid-market, founder-led, and scaling B2B businesses to modernise their commercial engines. That means go-to-market strategy, sales process design, CRM architecture, pipeline management, AI-powered workflows, and the coaching that makes it all stick.
I'm not the consultant who sends a 90-page deck and disappears. I'm the one who sits with your team every week, configures the CRM, writes the playbook, and coaches your managers until the engine runs without me. If you're looking for a strategic partner who understands both the technology and the commercial reality, that's what I do.