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Building a Predictable Revenue Machine: The Art of Personalized Outreach

June 21, 2024June 21, 2024 Craig Leppan

Going through my kindle collection of Sales Books this week, I picked up Predictable Revenue again, and wanted to share a quick summary and link below for anyone on this journey… Biggest Take-away: Even experienced enterprise sales people hate cold Read More

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Stop Missing Revenue Targets – Execute on a Strategy that is understood.

June 13, 2024June 13, 2024 Craig Leppan

Jesse Hopps – CEO of Demand Metric gives this masterclass on Making Revenue Targets by focusing on Strategy and the Execution of Strategy, NOT the Planning and Budgeting of it. Understanding Demand Metric and Its Impact on B2B Sales In Read More

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Revenue Operations – Is it time?

April 8, 2024April 8, 2024 Craig Leppan

Introduction to RevOps Revenue Operations (RevOps) is more than a buzzword; it’s a holistic approach that integrates sales, marketing, and customer service to optimize revenue growth. By aligning these functions, RevOps ensures that every department works towards the same goal: Read More

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Show me the “Demo” – A Rant from the Product Sales Trenches

March 26, 2024March 26, 2024 Craig Leppan

Revolutionizing Sales with Interactive Demonstrations: A Strategic Imperative Introduction:In today’s competitive software market, the ability to effectively showcase product value and functionality is critical. Traditional sales approaches often fall short, creating a disconnect between what sales teams want to demonstrate Read More

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Beyond Resource Engagement in UX and CX Design

March 5, 2024March 5, 2024 Craig Leppan

Leadership in Consulting In today’s rapidly evolving digital landscape, particularly within the fields of User Experience (UX) and Customer Experience (CX) design, the distinction between consulting and mere resource engagement has never been more critical. As the Financial Services Industry Read More

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Playing the Infinite Game : Beyond Revenue Targets

February 15, 2024February 15, 2024 Craig Leppan

In the high-stakes world of B2B sales, particularly within technology companies, the relentless pursuit of revenue targets often overshadows the broader vision necessary for long-term success. Drawing inspiration from Simon Sinek’s “The Infinite Game,” this post shares my views about Read More

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The “Activator” and the Hunt for Good Work

January 28, 2024January 28, 2024 Craig Leppan

Introduction:The adage “Everyone is in sales” is a familiar refrain in the business development world. Its application, however, extends beyond a mere saying, especially within the realm of professional services. This concept is pivotal for those in leadership, delivery, and Read More

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Product Development and Sales Alignment : It takes a Team Approach to Win

November 27, 2023November 27, 2023 Craig Leppan

Introduction: In the competitive arena of software sales, the synergy between product development and sales/marketing is not just beneficial but essential. However, this relationship is often threatened by short-term goals and the relentless pace of project demands, which can lead Read More

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Embracing Generative AI: A New Paradigm in Design and CX/UX

July 3, 2023July 3, 2023 Craig Leppan

As we navigate the next disruptive phase of AI, Generative AI stands at the forefront of a creative revolution that can be likened to the advent of photography or celluloid film. This technology is rapidly redefining what we perceive as Read More

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Unlock the Power of Generative AI for Business

June 8, 2023June 30, 2023 Belinda

With the rapid advancement in technology, businesses today have to keep up or risk being left behind. The advent of artificial intelligence (AI) has already revolutionized several aspects of the modern business world, and now, a more specific kind of Read More

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