This week marks a small but meaningful shift for us.
We’ve moved our website and blog onto HubSpot — not as a redesign-for-the-sake-of-it exercise, but as a deliberate step toward building a simpler, more connected, and more useful digital presence.
At a surface level, yes:
HubSpot gives us a clean CMS, a solid blog engine, and reliable hosting.
But that’s not really the point.
The real reason we made the move is that content, conversations, and customer journeys no longer live in separate systems.
For a long time, most business websites have been “finished artifacts”:
A site over here
A blog over there
Email in another tool
CRM somewhere else entirely
That separation made sense in the old web.
It makes far less sense in a world where:
Content is ongoing, not static
Trust is built over time, not in a single visit
Sales, marketing, and delivery increasingly blur together
By moving our site and blog into HubSpot, we’re intentionally collapsing those layers into one connected system.
This isn’t about flashy features. It’s about usefulness.
Here’s what this enables going forward:
Clearer narratives
Blog posts won’t just be “content” — they’ll connect to real use cases, conversations, and follow-ups.
Better continuity
What you read, what you subscribe to, and what you engage with all live in the same ecosystem — no context lost.
Faster experimentation
We can test ideas, formats, and messages quickly, see what resonates, and iterate without rebuilding the stack each time.
More honest signal
We’ll see which topics genuinely matter — not vanity metrics, but real engagement over time.
This blog will continue to focus on the things we actually work on every day:
Practical AI adoption (especially for small and mid-sized teams)
Sales, marketing, and ops getting closer — not further apart
Systems thinking over tools-for-tools’ sake
What’s changing beneath the surface of SaaS, CRM, and “digital transformation”
In short: less noise, more signal.
This move is also a line in the sand for us internally.
We’re committing to:
Writing in public
Sharing what we’re learning as we build
Treating the website not as a brochure, but as a living system
HubSpot just happens to be the platform that lets us do that without friction.
More to come — and if you’re curious how we’re thinking about this shift (or doing something similar yourself), you’re in the right place.