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We’ve Moved House (Digitally) — Why HubSpot Is Now Our Website & Blog Home

Picture of Craig Leppan

 

 

This week marks a small but meaningful shift for us.

We’ve moved our website and blog onto HubSpot — not as a redesign-for-the-sake-of-it exercise, but as a deliberate step toward building a simpler, more connected, and more useful digital presence.

At a surface level, yes:
HubSpot gives us a clean CMS, a solid blog engine, and reliable hosting.

But that’s not really the point.

The real reason we made the move is that content, conversations, and customer journeys no longer live in separate systems.

Why This Matters (and Why Now)

For a long time, most business websites have been “finished artifacts”:

  • A site over here

  • A blog over there

  • Email in another tool

  • CRM somewhere else entirely

That separation made sense in the old web.

It makes far less sense in a world where:

  • Content is ongoing, not static

  • Trust is built over time, not in a single visit

  • Sales, marketing, and delivery increasingly blur together

By moving our site and blog into HubSpot, we’re intentionally collapsing those layers into one connected system.

What Changes for You as a Reader

This isn’t about flashy features. It’s about usefulness.

Here’s what this enables going forward:

  • Clearer narratives
    Blog posts won’t just be “content” — they’ll connect to real use cases, conversations, and follow-ups.

  • Better continuity
    What you read, what you subscribe to, and what you engage with all live in the same ecosystem — no context lost.

  • Faster experimentation
    We can test ideas, formats, and messages quickly, see what resonates, and iterate without rebuilding the stack each time.

  • More honest signal
    We’ll see which topics genuinely matter — not vanity metrics, but real engagement over time.

What We’ll Be Writing About Here

This blog will continue to focus on the things we actually work on every day:

  • Practical AI adoption (especially for small and mid-sized teams)

  • Sales, marketing, and ops getting closer — not further apart

  • Systems thinking over tools-for-tools’ sake

  • What’s changing beneath the surface of SaaS, CRM, and “digital transformation”

In short: less noise, more signal.

A Quiet Line in the Sand

This move is also a line in the sand for us internally.

We’re committing to:

  • Writing in public

  • Sharing what we’re learning as we build

  • Treating the website not as a brochure, but as a living system

HubSpot just happens to be the platform that lets us do that without friction.

More to come — and if you’re curious how we’re thinking about this shift (or doing something similar yourself), you’re in the right place.