For many people, “growth hacking” might sound like a buzzword. We constantly hear about growth hacking strategies, growth hacking experiments and growth hacking techniques, and the word itself gets more and more popular over time.
But is it a buzzword only?
It’s said that thanks to growth hacking, Facebook reached 500 million users. LinkedIn grew from 2 million to 200 million users by implementing a technique that allowed users to create public profiles. It helped Airbnb to grow into a billion-dollar business!