How you sell has become more important than what you sell. If you’re going to win going forward, you’ve got to equip reps to generate new demand in a world of reluctant, risk-averse customers. (Challengers have) a deep understanding of Read More
What are OKRs? Objectives and Key Results (OKR) is a goal-setting methodology – at the most basic level it is just a about setting goals. Yet it is a modern management approach to setting company-wide goals so as to align Read More
For many people, “growth hacking” might sound like a buzzword. We constantly hear about growth hacking strategies, growth hacking experiments and growth hacking techniques, and the word itself gets more and more popular over time. But is it a buzzword Read More
If you’re a small or even medium sized business you should be able to tick these boxes for your online / digital presence. Web Site that you / your business can update monthly. Updates could be a blog, a newsletter, Read More
From Close.Io as per link below. Stage #1: Founder-driven sales (founders only) The first person to sell your product should be you—the founder—and your co-founders. Even if you hate sales and suck at it. Even if you don’t have any Read More
Done right, B2B content marketing can certainly match — and sometimes, maybe even rival — the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content Read More
