YES,, don”t think about it. This is not dated content.. the basics are still true today. We are just not doing them. From small businesses to IBM, Michael tells you what to stop doing and what to do more of. Read More
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has Read More
Which software company established the very first named Customer Success group? (Hint: It wasn’t Salesforce.) Teaser: No, it wasn’t a SaaS/Cloud vendor. But that beginning did share some common ground with all of the Customer Success teams that have followed it, and those yet Read More
Your Linear Sales Process is Broken: The sales process is important. It wasn’t designed to answer every challenge that one faces as they pursue a deal. But in a world where the buyers are experiencing the kind of friction Read More
How you sell has become more important than what you sell. If you’re going to win going forward, you’ve got to equip reps to generate new demand in a world of reluctant, risk-averse customers. (Challengers have) a deep understanding of Read More
What are OKRs? Objectives and Key Results (OKR) is a goal-setting methodology – at the most basic level it is just a about setting goals. Yet it is a modern management approach to setting company-wide goals so as to align Read More
For many people, “growth hacking” might sound like a buzzword. We constantly hear about growth hacking strategies, growth hacking experiments and growth hacking techniques, and the word itself gets more and more popular over time. But is it a buzzword Read More
If you’re a small or even medium sized business you should be able to tick these boxes for your online / digital presence. Web Site that you / your business can update monthly. Updates could be a blog, a newsletter, Read More
From Close.Io as per link below. Stage #1: Founder-driven sales (founders only) The first person to sell your product should be you—the founder—and your co-founders. Even if you hate sales and suck at it. Even if you don’t have any Read More
Done right, B2B content marketing can certainly match — and sometimes, maybe even rival — the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content Read More
