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Your Linear Sales Process is Broken: The sales process is important. It wasn’t designed to answer every challenge that one faces as they pursue a deal. But in a world where the buyers are experiencing the kind of friction that Clausewitz described in warfare, the lack of information, the
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How you sell has become more important than what you sell. If you’re going to win going forward, you’ve got to equip reps to generate new demand in a world of reluctant, risk-averse customers. (Challengers have) a deep understanding of the customer’s business and use that understanding
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What are OKRs? Objectives and Key Results (OKR) is a goal-setting methodology – at the most basic level it is just a about setting goals. Yet it is a modern management approach to setting company-wide goals so as to align everyone and focus on the same key priorities that truly drive
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For many people, “growth hacking” might sound like a buzzword. We constantly hear about growth hacking strategies, growth hacking experiments and growth hacking techniques, and the word itself gets more and more popular over time. But is it a buzzword only? It’s said that thanks to growth hacking, Facebook
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If you're a small or even medium sized business you should be able to tick these boxes for your online / digital presence. * Web Site that you / your business can update monthly. Updates could be a blog, a newsletter, a new client story or reference. Even your social media
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From Close.Io as per link below. Stage #1: Founder-driven sales (founders only) The first person to sell your product should be you—the founder—and your co-founders. Even if you hate sales and suck at it. Even if you don’t have any sales experience and know-how. Do customer
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Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. Below, you'll find