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Traditionally, loyalty programs in B2B have been seen as a necessary cost—a means to retain customers, foster trust, and keep competitors at bay. But what if your loyalty programs could do more than retain customers? What if they could generate entirely new revenue streams? This is the bold vision
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With the rapid advancement in technology, businesses today have to keep up or risk being left behind. The advent of artificial intelligence (AI) has already revolutionized several aspects of the modern business world, and now, a more specific kind of AI, known as Generative AI, has the potential to further
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The world of sales is evolving at an unprecedented pace, with generative AI technologies promising to revolutionize the industry. As outlined in a recent Harvard Business Review article by Prabhakant Sinha, Arun Shastri, and Sally E. Lorimer, generative AI has the potential to drastically change the way sales teams operate,
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In an organization aiming to develop a superpower in sales enablement, multiple roles are required to create an institutional capability that drives success. The McKinsey Article linked below  emphasizes the importance of building organizational capabilities through a combination of people, processes, and technology. In the context of sales enablement, this
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Introduction In today's rapidly evolving digital landscape, artificial intelligence (AI) and generative models like GPT have become essential tools in the communication and content creation sectors. While the hype around these technologies might seem overwhelming, it is crucial for corporate leaders and decision-makers to understand their potential impact
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Sales enablement is a strategic, cross-functional approach that aims to provide sales teams with the necessary resources, tools, and training to optimize their performance and close more deals. It involves aligning various departments within an organization, such as marketing, product management, customer service, and sales, to create a cohesive and
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Sales enablement is the key to empowering sales teams with the resources they need to succeed. One of the most critical components of sales enablement is content creation and management. Crafting compelling sales collateral that resonates with prospects and customers can be a challenging and complex process. It often involves