HubSpot’s AI-Era Framework for Growth The classic sales funnel—wide at the top, narrow at the bottom—has been a staple of marketing for decades. But in the AI era, linear funnels are losing their edge. Buyers move faster, expect more, and rarely follow a straight path. HubSpot’s
In today's B2B landscape, the pressure to deliver immediate results often leads organizations to overemphasize bottom-of-funnel (BOFU) metrics at the expense of broader strategic initiatives. While this focus on quick wins is understandable, it reveals an opportunity for leaders to embrace a more comprehensive, long-term approach to market
At its core, a Customer Relationship Management (CRM) system is simply a unified database of people and companies (contacts, leads, opportunities) coupled with a set of tools for tracking interactions and progress. Think of it as a central hub for all your customer-related information. Traditionally, CRMs have offered: * Contacts: Records
Traditionally, loyalty programs in B2B have been seen as a necessary cost—a means to retain customers, foster trust, and keep competitors at bay. But what if your loyalty programs could do more than retain customers? What if they could generate entirely new revenue streams? This is the bold vision
In a recent LinkedIn Sales Connect event in London, a compelling message emerged that's already reshaping how we think about B2B sales: Perhaps it's time to pivot from broad strategic planning to focusing on tangible AI wins. As someone deeply embedded in the B2B sales landscape,
In the fast-paced world of artificial intelligence, the spotlight often shines brightest on OpenAI's ChatGPT, Google's Gemini, and Microsoft's Copilot. These household names dominate headlines and shape public perception of the AI revolution. But away from this technological fanfare, a different kind of revolution
Rory Sutherland has a knack for turning the seemingly irrational into compelling insights that make you laugh, think, and wonder if you’ve been looking at the world all wrong. In one of his unforgettable TED Talks, Sutherland dives into the psychology of choice and incentives, crafting an argument that,
In today’s fast-paced, results-driven world, marketing can often feel like a pressure cooker, where the demand for immediate ROI overshadows the broader strategic vision. Yet, when we step back and look at the most iconic brands and campaigns in history, the real value of marketing is realized in its
In today's competitive business landscape, the focus on numbers and financial metrics is critical. However, leading companies increasingly recognize the profound impact of prioritizing customers and employees on their financial performance. This subtle shift towards a more holistic approach is not just a trend but a strategic imperative
In the dynamic world of B2B sales, maintaining accountability within your team is crucial for success. Accountability ensures that every member understands their responsibilities, stays on track, and works towards common goals. A structured approach to streamline this process is critical, and we believe it can transform your team’s
Going through my kindle collection of Sales Books this week, I picked up Predictable Revenue again, and wanted to share a quick summary and link below for anyone on this journey… Biggest Take-away: Even experienced enterprise sales people hate cold calling… it burns up their time and energy… Get another
Jesse Hopps - CEO of Demand Metric gives this masterclass on Making Revenue Targets by focusing on Strategy and the Execution of Strategy, NOT the Planning and Budgeting of it. Understanding Demand Metric and Its Impact on B2B Sales In the ever-evolving landscape of B2B sales, staying ahead of market